As part of a reverse mission organized by the Regulatory Council to boost the image and marketing of Montsant wines in Japan, the third market by export volume of this appellation.
Importers and journalists began their stay in Montsant on Tuesday, with an introduction of the Appellation and an exhaustive tasting to know the historical grape varieties, Garnacha and Carignan, and the climatic, orographic and geological characteristics of the territory.
Then, they were able to cross the terroir, in order to capture issues that had been explained during the tasting and contemplate Montsant’s wine landscapes. To end the day, Japanese professionals visited Cooperativa Falset Marçà and the Technological Park of Wine (VITEC)
Pilar Just, president of the DO Montsant, believes that ” Japanese market is a strategic market for Montsant, since, despite being the third country where we export more wines, the growth margin is very high.” In this sense, Just adds that “efforts should promote the Appellation in this country, and a reverse mission makes a lot of sense when you want importers and journalists to know the reality of DO and what makes their wines a unique product “. The president of the DO Montsant concludes that “in the coming years we will insist on promotional actions in Japan, as we will in the rest of foreign markets that we have set as priorities: the United States, Germany and Switzerland.”